Turn the Tide on Plastic is a mixed, youth focused team with a strong sustainability message, led by Britain’s Dee Caffari. The campaign, backed by the principle sustainability partner the Mirpuri Foundation, and Ocean Family Foundation, is dedicated to the issue of ocean health.
The team’s guiding mission is to amplify United Nations Environment Clean Seas: Turn the Tide on Plastic' campaign throughout the nine months of the race.
Caffari has built a multinational, 50-50 male-female squad, with the majority under 30 years of age. Alongside the sustainability focus, the messages around inclusivity in age and gender will be strong themes of a campaign that in sporting terms may not start as a favourite, but could easily surprise on the water.
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Turn The Tide On Plastic is competing in the round the world Volvo Ocean Race with a strong sustainability message that aims to encourage people to change their behaviour towards single-use plastic and marine pollution. They endeavour to lead and inspire lasting changes in addressing the crisis of plastic pollution in our ocean.
Clean Seas and Turn The Tide On Plastic
UN Environment (UNE) launched #CleanSeas in February 2017, with the aim of engaging governments, the general public, civil society and the private sector in the fight against marine plastic litter.
Turn The Tide On Plastic aim to help spread awareness and inspire lasting and leading change by engaging their supporters. Over the next five years, UNE #CleanSeas will address the root-cause of marine litter by targeting the production and consumption of non-recoverable and single-use plastic. To do this effectively, we all need to be aware, engaged and active in addressing the problem in our own lives and beyond.
Turn The Tide On Plastic, calls on the public to help in small ways by changing behaviour and letting governments know this is an important issue for them. We cannot do it alone and UNE lead discussion and change all around the world. The aim is to transform habits, practices, standards and policies around the globe to dramatically reduce marine litter and the harm it causes. It is a collective effort that needs support, not just from our team and supporters, but at every level.
What is the Volvo Ocean Race?
Since 1973, the Volvo Ocean Race has provided the ultimate test of a team and a human adventure like no other.
Often described as the longest and toughest professional sporting event in the world, sailing’s toughest team challenge and one of the sport’s Big Three events, along with the Olympics and America’s Cup.
The 2017-18 edition will take the teams 45,000 nautical miles around the world, across four oceans, touching six continents and 12 landmark Host Cities.
Put simply, the Volvo Ocean Race is an obsession, and many of the world's best sailors have dedicated years, decades even, in trying to win it.
The race’s concept is simple: it’s a round-the-clock, relentless pursuit of competitive edge and the ultimate ocean marathon, pitting the sport’s best sailors against each other across the world’s toughest waters.
In 2017-18, there is a renewed emphasis on the Southern Ocean and a new set of rules too – incentivising mixed crews of male and female sailors and more strategic innovation out on the racecourse.
The Volvo Ocean Race will start from Alicante, Spain on 22 October 2017 and finishes in The Hague, Netherlands in June 2018.
Clean Seas and Turn The Tide On Plastic
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